Company: DRO Health

<aside> 📌 Mission: DRO Health’s mission is to make quality healthcare accessible to every African with a smart device.

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The DRO Health platform makes it possible for anyone with a smartphone or tablet to receive quality and affordable healthcare.

ROLE

Product Manager

<aside> 📱 PRODUCT OVERVIEW

The DRO health app addresses the need of patients because patients health issues can easily and quickly be attended to from the comfort of their homes. DRO health pharmacy also addresses the need of patients to get original medications and also get them delivered to the comfort of their home if needed.

With the DRO health app, users can also book diagnostic tests ahead of time, either get the lab scientist to come to them (home test) or go to the test centre themselves (walk-in).

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<aside> 👩🏾‍💼 MY ROLE

I joined the company and worked on revamping and relaunching the mobile app. I launched DROHealth mobile app version 3.0 alongside the team. This relaunch involved a redesign for better user experience, improved offerings and new features.

As Product Manager for core DRO Health App 3.0, I worked with our multidisciplinary team to take the redesigns and new features from conception to launch. I conducted research, user interviews, managed customer onboarding, review designs, carried out QA and worked closely with the CEO, design, engineering and the marketing team to build out the product and determine GTM strategies, among other activities.

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<aside> ✅ RESULTS

• 94% increase in the rate of completion of DRO Health’s core services which doubles the revenue generated from these paid services.
• Acquired and retained a lot more users - about 120% increase in acquisition and 62% increase in retention. </aside>